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  1. Geographic : Customers will be able to spend more hours outdoors since the product will help with keeping devices charged. It also allows customers to take entertainment with them wherever they go.

  2. Demographic: Generally targeted towards younger audiences between the ages of 13 - 18 as well as older peoples or anyone hosting parties or events.

  3. Behavioral: Customers wanting a value for money impulse buy.

  4. Psychographic: Customers who prefer to buy more useful speakers with more more resources.

  • The form and function  of our product is a cylindrical shaped device that is made to split sound signals to different bluetooth speakers. Our device is similar to a control center that can get rid of all the unnecessary wires while also being able to charge other devices, and making connections to sound equipment through bluetooth signals.

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